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silvina neda grey hair


Model Silvina Neder discusses her experience of embracing grey hair

Just arrived in London in my late 40’s and still working in Market Research, I didn’t imagine I would radically change my career, and become a full-time model and actor in my #50s.  After having considered the idea of going grey for many years, I decided to embrace my real look and stop concealing my white hair.

To my surprise, along with the immediate time and money saving benefits (I was struggling with adapting to my new city), I started receiving compliments for my silver hair, everywhere I went.  But the deep, important thing was that I loved my new look, and that I was happy with my new real image.

I was also looking to do something new in terms of work. My hair change and those nice compliments encouraged me to make another big shift in my profession. I literally pressed “delete” on my Market Research website and started modelling acting.

Along the way, I also became a grey hair influencer. Loads of women, especially during the pandemic when they were prevented from visiting the salon, found inspiration in seeing someone feeling great wearing grey hair.  People also asked me for recommendations on grey hair care products. I found it difficult not only to recommend, but to find the proper grey hair products for myself. I couldn’t find shampoos that were gentle, hydrating and prevented brassiness without hair turning blue. I also wanted to avoid harsh sulphates, parabens, and silicones.

Frustrated with this and willing to help other silver people simplify the grey hair care routine, I decided I had to create my own line. It took me years to find a chemist partner and countless trials (all on my hair) to reach the formulas I was happy with. I called the line Silvina LONDON. Silvina is my real name and contains almost all the word “SILVER”. London was an inspiration to embrace my real self. I am happy to see Silvina LONDON live now, and to help simplify everyone’s grey hair care routine, and make silver heads glow around!

Now when I look back, I realise that embracing my greys made me value the benefits of ageing: Wisdom, experience that leads to empathise with others, and a sort of peaceful pride of the life I have created, a consequence of my own choices. I now like being my age, and don’t long for being younger.

Silvina is offering Luminous members 10% off her shampoo line – discount code is in Member Perks. Non members can use the code LUM-NEWS-5 for a 5% discount!